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Cooltura Tours

Shared culture from Mexico City

At Cooltura Tours, we create experiences that invite you to understand Mexico City from the inside out. There are no scripts or pre-set routes here — each tour is born from the encounter between those who want to learn and those who have something to share. Whether you live here or are just visiting, our experiences let you discover the city with a depth that traditional tours simply can’t offer.

Guided by those who know the city from the inside — its streets, stories, and struggles — our tours are an invitation to see what usually stays off the map. We believe that sharing culture is the only way to keep it alive and help it evolve, without filters or folklore.

Because culture isn’t something to watch from a distance — it’s something we build, share, and are transformed by.

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Our mission

In a city as large and fragmented as Mexico City, many stories remain hidden, not for lack of value, but for lack of access. At Cooltura Tours, we believe that culture shouldn't be locked away in glass cases or restricted to certain groups: it should be shared, experienced, and transformed collectively.

That's why we work with people who are an active part of the city's cultural fabric. We create intimate tours, with limited capacity, that combine popular knowledge, living heritage, and real-life encounters. We want more people—not just tourists—to be able to discover what makes this city vibrate from below, from the everyday, from what is not normally seen.

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